Blog
GEO strategies, AI citation tactics, and product updates from the Lumis AI team.
Entity Optimization for GEO: Building Knowledge Graphs to Dominate AI Search
Entity optimization for AI search is the strategic process of defining, structuring, and connecting a brand’s digital assets into a machine-readable knowledge graph. By establishing clear semant
Multimodal GEO: How to Optimize Images and Video for AI Search Engines
Multimodal GEO is the strategic optimization of images, video, and audio assets to ensure they are accurately processed, understood, and surfaced by generative AI search engines. As platforms like Gem
Information Gain in GEO: Why Original Research is the Ultimate Ranking Factor for LLMs
Information Gain SEO is the practice of introducing net-new facts, data, or perspectives into a topic to ensure content is prioritized by AI search engines. Because Large Language Models actively filt
Local GEO: Optimizing Multi-Location Brands for Spatial Prompts in ChatGPT and Perplexity
Local Generative Engine Optimization (GEO) is the strategic process of structuring a multi-location brand’s spatial data, entity relationships, and localized content to rank in AI-driven answer
From Keywords to Context: How to Conduct Prompt Research for Generative Engine Optimization (GEO)
GEO prompt research is the systematic process of identifying, analyzing, and optimizing for the complex, conversational queries users input into Large Language Models (LLMs) and AI search engines. Unl
Google AI Overviews vs. Perplexity vs. SearchGPT: Mapping the Unique Ranking Factors of Generative Engines
AI search ranking factors are the specific algorithms and signals—such as entity resolution, conversational context, and real-time data retrieval—that generative engines use to determine which sources
RAG-Friendly Content: How to Format Your Data for Retrieval-Augmented Generation in AI Search
RAG optimization for marketers is the strategic process of structuring digital content so that AI search engines can easily retrieve, parse, and cite it within generative responses. By formatting data
Technical GEO: How to Optimize Site Architecture and robots.txt for AI Crawlers
AI crawler optimization is the technical process of configuring site architecture, robots.txt files, and server responses to ensure Large Language Models (LLMs) can efficiently discover, crawl, and in
B2B SaaS GEO: How to Optimize for ‘Best Software’ Prompts in ChatGPT and Claude
To optimize for ‘best software’ prompts in ChatGPT and Claude, B2B SaaS brands must structure their content with clear entity relationships, third-party validation, and direct feature-to-b